Dallas-based creative
Lila Albright
Recent Bucknell graduate with a passion for blending strategic thinking, design innovation, and a pulse on viral trends into marketing that stops the scroll and makes brands unforgettable.
Social Media with Style. Branding with Brilliance.
From scroll-stopping content to brand stories that actually stick, Lila blends creativity, strategy, and a dash of trend-savvy flair to make brands impossible to ignore. Whether it’s crafting a cohesive aesthetic, sparking authentic engagement, or reimagining your digital presence, she knows how to turn clicks into loyal communities.
About
Hi, I’m Lila—a freshly minted Bucknell grad with a B.S. in Business Administration (Markets, Innovation & Design) and a knack for turning marketing concepts into scroll-stopping, revenue-boosting reality. My career inspiration started with two unlikely muses: my dad’s world of commercial real estate and my lifelong obsession with fashion. I’ve since blended those worlds into a passion for crafting brand strategies that shine—whether it’s boosting luxury retail visibility at Dallas’s Knox Street Collection, capturing the perfect e-commerce shot for South Moon Under, or fine-tuning digital campaigns for high-end boutiques. Think of me as your go-to mix of strategy, style, and a little bit of sparkle.
Professional Journey
2024 - PRESENT
Marketing Manager
RM11.com
- Monitored campaign KPIs and social media platform performance
- Managed digital campaigns and oversaw in-house PR strategy, focusing on compelling storytelling and media outreach
- Supported creator-facing initiatives, activations, and events internationally
2024 - PRESENT
Marketing Director
The 1911 Group
- Planned and executed monthly premier luncheons and networking events for the SMU alumni community
- Led membership efforts, including weekly onboarding calls and ongoing engagement with new members
- Led website redevelopment and managed ongoing performance and optimization
- Represented the organization at SMU-affiliated events, serving as a spokesperson and brand ambassador
2024
Freelance Social Media Research
WorldSprings
- Identified and analyzed 10 TikTok and Instagram influencers in Dallas to promote a wellness center
- Proposed a partnership with the Dallas Run Club to target health-focused young adults
2024
Social Media Director & Lead Stylist
Bubbles and Lace
- Provided personalized styling services to achieve high levels of customer satisfaction
- Coordinated permanent jewelry pop-up events to enhance brand visibility
2023
Summer Intern
Knox Street Dallas
- Created content for the grand opening of the restaurant Mr. Charles on TikTok and Instagram
- Coordinated with local micro-influencers to generate social media content for the annual Katy Trail 5K
- Developed a summer social media content calendar for restaurants and retailers using the Loomly platform
2022
Summer Intern
Winter Park Chamber of Commerce
- Created social media content for the Summer Soirée and Best of Winter Park events using Canva
- Assisted in planning the summer art festival, attracting over 500 attendees from the community
Expertise
Strategic PR Campaigns
Crafting tailored public relations strategies that enhance brand reputation and media presence.
Social Media Management
Creating engaging content and managing platforms to build community and drive interaction.
Brand Storytelling
Developing compelling narratives that connect with audiences and elevate brand identity.
Phone
(817) 908-6541
lilaalbright2024@gmail.com
Address
Dallas, TX